FERDINAND DE SAUSSURE - THEORY OF SEMIOTICS!
Founded by the Swiss linguist Ferdinand de Saussure, the theory of semiotics or semiology is the study of signs and sign-using behavior. he referred to it as 'the life of signs within society.'
He treated language as a sign-system, and his work in linguistics supplied the concepts and certain methods that was applied to sign systems other than language.
A basic semiotic concept is Saussure's distinction between the two components of a sign:
-The signifier; which in the language is a set of speech sounds/marks on a page.
-The signified; a concept/idea behind the sign.
Both of these can be seen in different media texts through the use of technical conventions and hence making them symbolic as it adds meanings to them.
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